Facing increasing supply chain difficulties, and dwindling sales numbers, Harley-Davidson needed to retool it’s product market fit in order to stay relevant in an ever-changing marketplace. Amidst these difficulties, however, is a light at the end of the tunnel.
Drawing from the past
to ride into the future
Cut & Sew
What I Delivered
Working as a bridge between merch, product, and sales teams I designed apparel programs across several quarterly collections spanning multiple years, styles, and applications. The result was a more cohesive, on-trend, and up-to-date look that paid homage to the past while looking into the future.